This project is closed... but don't let that stop you! Simply execute your idea!

Progress, Trace your favorite shirt back to the factory in which it was made. This idea is finished, check out the end result.

  • Maarten

    I finished the month of February!!

    It took me a bit of time to make the video and write down my experiences, but here it is!

     

     

    And then something that makes me shy everytime I watch it :-) During the process of not being able to get through to Hema, I decided to try to make a viral video asking for their attention. I asked Davide if he could help me and he did! But before we managed to finish it, Hema contacted me and I could hold an interview... So curious about the unfinished result? Watch it here, I'll be blushing while you're watching :-) Lot's of credits to Davide for editing, filming, after effecting, etc...

    Wouter
    Wouter
    June 11 2012  | LoveUnlove

    Very nice execution! Good video, really enjoyed your reasoning, agree with conclusions, job well done!

    Maarten
    Maarten
    July 6 2012  | LoveUnlove

    Wouter, thanks a lot for your feedback, it's always very good to hear!

    anonymous user

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  • Maarten

    Hangout, Earth Hour and Live Streaming!

    If you can't be in Rotterdam tonight enjoying the Hangout and Earth Hour with us, you can watch it from a distance, cause we'll be streaming right here from 21:30 on.

     

    Edit

    Was fun again guys! Thanks a lot for being there, helping out, talking, eating, drinking, hanging, watching etc... See you around!

     

    Thanks a lot to Davide again for making the livestream happen!

    An LP
    An LP
    April 1 2012  | LoveUnlove

    So sorry we missed it! Adam and I were ill and had an early night :( hope it was good fun. We can't wait to see Feb's video and we're looking forward to see more about March's!

    Maarten
    Maarten
    April 1 2012  | LoveUnlove

    No problem, I hope you guys feel better already!!

    anonymous user

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  • Maarten

    I came, I saw and I liked.

    I just came back from the factory of Erfolg, or actually the manufacturer with which Erfolg cooperates. It was pretty impressive to see how their clothes are produced! I was able to see everything, transparency to the max!!

     

    On the left Rolf Traxler (owner of Traxler) and on the right Walter Reinhard (manager of Erfolg)

     

    It was a very informative and inspiring. It's great to see people who are so connected the production of their product. They know how, where and by whom it's made. And they are proud of each part of that process!

     

    More soon...

     

    On a side note. I had some difficulties making good video material, first of all, my beloved Davide (who doubles as cameraman) got sick last night, so he couldn't help out. And my own little camera was miscommunicating with it's sd-card. But no worries! I did get some of it on tape, so you'll get to see the factory from inside as well!

    Bart
    Bart
    March 28 2012  | LoveUnlove

    Davide, hope you will feeling better soon! Very curious to hear about your trip.

    An LP
    An LP
    March 30 2012  | LoveUnlove

    Looking forward to seeing more!

    Maarten
    Maarten
    March 30 2012  | LoveUnlove

    :-) I will share most of it the 'end of the month video'. Which hopefully I'll manage to find time to work on very soon!!

    anonymous user

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  • Maarten

    Blood, sweat and luxury problems (in dutch)

    I'm watching a tv episode from BNN about (a little bit spoiled) teenagers working for a couple of days in a clothes factory in Bangladesh. They are producing a pullover from H&M. Check if out if you're interested (sadly enough only in Dutch).

     

     

    I'm tomorrow visiting the factory of Erfolg, probably it will be the complete opposite… I'm curious.

    anonymous user

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  • Maarten

    Made by who?

    Last week I got a little bit bothered by the fact that Hema didn't respond to me anymore. So in an attempt to get their attention I figured I would try to make a video that might go viral (probably not as much as Kony 2012, but still :-) Together with Davide we worked this weekend around the clock to make something funny and catchy... But...

     

    Before we managed to finish it completely Hema agreed to do an interview!! It will be a phone interview since the contact person is sick and I guess not in the office? But it's better then nothing!! Do you have any tips for questions next to 'Where and by who'm is it made'?

     

    I guess the video will go in the closet for now... Sorry guys, you'll have to wait!!!


    In other (exciting) news

    Next week I will visit the factory of Erfolg in Switzerland! I'm very happy with this and curious to meet the people and see how it's produced. I will thank as many people as I can find and tell you all about the experience! Swiss, here we come!!

    An LP
    An LP
    March 20 2012  | LoveUnlove

    Glad to hear they changed their minds about how open they are... at least a tiny bit. Maybe you can ask about the entire production chain - step by step - and hopefully they'll know about it...? I wonder how much information they'll actually give you, since the answer to "Where and by whom is it made?" can be either pretty lengthy if they are proud of the process, or pretty scarce if they don't want customers to know about it.

    Really looking forward to hearing about your visit to Erfolg factory!

    Bart
    Bart
    March 22 2012  | Maarten loves thisLoveUnlove

    Enjoy your trip to Erfolg! If you happen to stumble upon that black Erfolg sweater you have in XL? :)

    Shaz
    Shaz
    March 25 2012  | LoveUnlove

    I agree with Andrea, try to get the whole production process out of them if you can. Perhaps you can ask about carbon-offsetting and how great this would make them look, especially in eco-conscious nederland.

    anonymous user

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  • Maarten

    Teaser...

     

    Coming soon!!!

    Martine
    Martine
    March 17 2012  | An LP loves thisLoveUnlove

    Always thougt that you were more than a dancer! I hope this -and what comes- will have effect.

    An LP
    An LP
    March 17 2012  | Adam Beeson loves thisLoveUnlove

    Oh, I can't wait! :) So curious to see what you're going to do with this...

    Maarten
    Maarten
    March 17 2012  | LoveUnlove

    Thanks guys!! We're trying to finish it tomorrow... I hope it will work!!

    Verena
    Verena
    March 19 2012  | LoveUnlove

    Wow, this is great! Can't wait to hear the rest :)

    An LP
    An LP
    March 20 2012  | Verena and Maarten love thisLoveUnlove

    This must be the reason why they gave you the (phone) interview! ;)

    Miquel Ballester
    Miquel Ballester
    April 2 2012  | LoveUnlove

    Hahahaaaa you made me think of this song by Gotye called "Thanks for your time". You have to hear it.

    anonymous user

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  • Maarten

    Changing tactics

    As you might have understood by now, some companies are very helpfull and some not. Since I'm not getting through to them anymore with phoning and emailing, I decided to change tactis and have some fun along the way! I will tell you more very soon!!! (there is music involved... :-)

    Ingetje Wielenga
    Ingetje Wielenga
    March 17 2012  | LoveUnlove

    sounds... great!!

    Adam Beeson
    Adam Beeson
    March 17 2012  | LoveUnlove

    Can't wait to hear more!

    An LP
    An LP
    March 17 2012  | LoveUnlove

    Really looking forward to this! :)

    Maarten
    Maarten
    March 17 2012  | An LP and Adam Beeson love thisLoveUnlove

    Here a little teaser :-) http://www.iwanttomaketheworldabetterplace.com/progress/teaser

    anonymous user

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  • Maarten
  • Maarten

    Wow, the people at Veja are super nice, open and transparent! I can visit each part of their production process. WOW!!! #veja #success

    Maarten
    Maarten
    March 9 2012  | LoveUnlove

    Which means, Brazil...

    Bel
    Bel
    March 10 2012  | LoveUnlove

    ohh nice ! :D

    An LP
    An LP
    March 10 2012  | LoveUnlove

    Two places ready for you to visit! Looking forward to see where this leads you to (it's great that you found an option quite close to you).

    Maarten
    Maarten
    March 10 2012  | LoveUnlove

    Hehe, yeah, i'm not sure yet if Brazil will happen on such a short notice. It would be a great adventure and I'm very curious where it would bring us, but I want to first do more research on the other brands before I decide on that.

    An LP
    An LP
    March 10 2012  | LoveUnlove

    Sure! I wasn't assuming you're traveling to both, didn't choose the right words. What I meant to say is that I look forward to seeing where the openness (or lack of it) leads you, and that if you do decide to travel to one of the factories, it's great that one is close to you.

    Maarten
    Maarten
    March 11 2012  | LoveUnlove

    Ah no worries Andrea, I understood! :-) I'm also happy that one option is a bit more nearby...

    anonymous user

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  • Maarten

    The good and the unclear

    After a full day of calling and mailing I did get a little bit more clairity about some items. (for those who don't know, you can view and follow my outfit here)

     

    The unclear

     

    • My pants (knowledge cotton apparel) are made in Turkey, but they aren't sure yet if they want to let me visit their factory. I've send them an email with more information about the project and they will get back to me.
    • My socks (Hema) are made 'somewhere in the east', the girl from the customer service wasn't completely sure. Since they don't release any information about where their products come from, I didn't get very far yet. I've just send an email to one of the spokespersons from Hema, I hope she can help me a little further.
    • I contacted Mexx by phone and email. On the phone they seemed a little baffled by my question and the lady didn't really know what to do with me, so she finished the conversation. I hope someone will respond to my email.

     

    Read more

    An LP
    An LP
    March 10 2012  | LoveUnlove

    Hi Maarten, thanks for keeping such detailed progress updates! :) It's really interesting to see how people react to this question - I'm wondering if it's more of a personal response rather than the vision of the brand? Or maybe both?

    anonymous user

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